Privacy Policy
Last updated: April 19, 2026
This Privacy Policy describes how ShopFiberOptic ("we," "us," or "our") collects, uses, and shares personal information when you visit shopfiberoptic.com or place an order. ShopFiberOptic is a trade name of Beckmere LLC, a Tennessee limited liability company with its principal office at 2210 Springdale Dr, Franklin, TN 37064.
Information We Collect
Information you provide directly
- Order information: name, shipping address, billing address, email, phone number, and payment details (processed by Stripe — we never see or store full card numbers).
- Account information: if you create an account, your email and a hashed password.
- Customer support: messages you send to support@shopfiberoptic.com or submit through our contact form.
- Email subscriptions: your email address, if you opt into our newsletter.
Information collected automatically
- Usage data: pages visited, referring site, and anonymized visitor ID (hashed daily, never identifying you personally).
- Technical data: browser, device type, approximate geographic region (from IP), and pages viewed.
- Cookies: essential cookies for cart and login, plus optional analytics cookies (Google Analytics). You can disable non-essential cookies in your browser.
How We Use Your Information
- Process and fulfill orders, including shipping and customer support.
- Send order confirmations, shipping updates, and refund notifications.
- Respond to your questions and resolve issues with your order.
- Send marketing emails, only if you opt in. You can unsubscribe any time using the link in any email.
- Prevent fraud, enforce our Terms of Service, and comply with legal obligations.
- Improve the site by analyzing aggregate, anonymized usage patterns.
How We Share Information
We do not sell your personal information. We share information only with service providers who help us run the business, including:
- Stripe — payment processing.
- Shipping carriers (USPS, UPS, FedEx) — to deliver your order.
- Email service provider — to send transactional and marketing emails.
- Google Analytics — anonymized site usage data.
- Legal authorities — if required by law, subpoena, or court order.
Data Retention
We keep order records for seven years to meet tax and accounting requirements. Anonymous analytics data is purged after 90 days. You can request deletion of your account and marketing data at any time by emailing support@shopfiberoptic.com.
Your Rights
Depending on where you live, you may have the right to:
- Access the personal information we hold about you.
- Correct inaccurate information.
- Delete your personal information (subject to record-keeping requirements).
- Opt out of marketing emails at any time.
- Opt out of the sale or sharing of personal information — we do not sell your data.
To exercise any of these rights, email support@shopfiberoptic.com.
California Residents (CCPA)
California residents have the right to know what personal information we collect, to request deletion, and to opt out of the sale of personal information. We do not sell personal information. To exercise your rights, email support@shopfiberoptic.com.
Children
ShopFiberOptic is not directed at children under 13, and we do not knowingly collect personal information from children. If you believe we have, please contact us and we will delete it.
Security
We use industry-standard safeguards to protect personal information, including TLS encryption in transit, bcrypt password hashing, and PCI-compliant payment processing via Stripe. No method of transmission over the internet is 100% secure, but we take reasonable steps to protect your data.
Changes to This Policy
We may update this policy from time to time. When we do, we'll update the "Last updated" date at the top. Material changes will be communicated by email or a site notice.
Contact
Questions about this policy, or about your personal information?
Beckmere LLC (operating as ShopFiberOptic)
2210 Springdale Dr, Franklin, TN 37064
Phone: (615) 905-6018
Email: support@shopfiberoptic.com